The power of “Why?” when confronted with climate denial

When faced with climate denial, the instinctive response might be frustration—or even shouting down the other person. But there’s a better question to ask: “Why?” Why do they believe what they believe? Why do they think the evidence is flawed? Why are they resistant to change?

Asking “why” is more than a rhetorical device; it’s a path to understanding. It invites conversation instead of confrontation and can uncover underlying fears, misinformation, or even personal experiences shaping their perspective. For instance, someone might distrust climate science because they’ve been bombarded with messages that contradict their worldview. Or perhaps they feel powerless and dismiss the issue as a coping mechanism. Understanding their "why" creates the possibility of offering empathy—and then meaningful dialogue.

If you truly care about the planet, you must recognize that progress requires setting aside ego. Being "right" feels good in the moment, but it often alienates the very people who might otherwise become allies. Change is rarely sparked by humiliation; it’s ignited through connection and clarity.

This isn’t about giving denialism a pass—it’s about transforming a wall into a door. When you meet someone where they are, you create the opportunity to plant a seed of truth that might grow into awareness. And awareness is the first step toward action.

So, the next time you encounter resistance, try replacing your argument with a simple, curious “why?” It may not change the world overnight, but it could be the spark that lights the way.